frequency Approved: Pabst Blue Ribbon x Union Binding Collaboration

In snowboarding, collaborations between brands are sometimes a good fit and other times fairly comical. This winter the famous Pabst Blue Ribbon beer company collaborated with Union Bindings to produce a quality binding that will look just as good jibbing the park as hanging on the board rack during après.

Featuring the Union Contact Chasis, team highback, aluminum heelcups, open toe straps, PBR flag and the Union Lifetime Warranty, these binders are a nice set. While typical snow bindings come in a cardbox box with little else, the PBR bindings come in a very nice carrying case, which could double as a beer tote for beach or backcountry booter missions. In addition to the bindings, the box also includes a Spacecraft collab hat and a snowboard shaped PBR bottle opener—a solid package. I think having these bindings will knock seconds off your shotgunning beer time.

Less than 200 pairs were and only distributed to your core snowboard shop. If you want a pair, start looking as these will not be sold for long.


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