Adidas Snowboarding has officially launched with their Welcome documentary series, beginning with Welcome Jake Blauvelt. This documentary series isn’t as much an introduction to the adidas Snowboarding team, but more an examination of each of the riders; who they are, what inspires them to snowboard, and where they’re going with their passion.

The Welcome series is an inside look at what brought Jake Blauvelt, Forest Bailey, Eric Jackson, Helen Schettini, Keegas Valaika and Kaz Kokubo to the adidas team.

Check out the first of the series, Welcome Jake Blauvelt, and see just what Blauvelt has to bring to the team.

“Welcome: Jake Blauvelt” from Adidas Snowboarding on Vimeo.