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Artist Perspective: Natas Kaupas on the Creative Direction of Nike’s Never Not

Nike Snowboarding made this little edit of legendary skateboarder and artist Natas Kaupas. He talks about creativity, passion, enjoyment, all leading towards his delivery as art director for Nike’s recent video release, Never Not.

Be sure to check out Never Not Part 1 and Part 2 if you haven’t already.

https://player.vimeo.com/video/77152835

Artist Perspective: Natas Kaupas from Nike Snowboarding on Vimeo.

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