Gigi Ruf: Full Part From Nike’s “Never Not”

Nike Snowboarding released Gigi Ruf‘s part from their latest project, “Never Not.” Gigi’s riding blends freestyle and big mountain freeriding with a unique and legendary finesse. Watch closely for each detail, the way he sets up for a spin, precisely choses his landings, or chases his own sluff down a runout. Also, for anyone interested in doing half-cab-methods, pay close attention at 1:00. That is how it’s done.

Want to watch Never Not in its entirety? Check out Part 1 and Part 2.


Gigi Rüf Full Part vimeo from Nike Snowboarding on Vimeo.


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