“In the midst of the Jumbo you feel like a really small person,” Patagonia Skiing Ambassador Leah Evans says. “When you tune into that silence, you become part of the landscape. It’s like a part of you is waking up with nature.” For years, conservationists and backcountry snowboarders and skiiers, as well as the Ktunaxa Nation who revere the area as the sacred home to the great grizzly bear spirit, have fought to preserve the Purcell Mountains of British Columbia. As it is one of only two places in North America that grizzly bears can freely roam, a ski resort in the area would not only threaten their way of life, but in time could lead to their extinction from this continent. What more will it take to keep Jumbo wild for good? Learn more about it on Patagonia’s website.