20 Years of Mountain Fresh

In 2001, we released our very first issue of The Snowboarder’s Journal.

The cover for Volume #0 featured a Polaroid of Johan Olofsson, shot by Ari Marcopoulos off a video screen. It stood in stark contrast to the catalogue-style covers of the other magazines.  Inside was a mortar round of content: Mike Ranquet giving the middle finger, stunning art and photo galleries, the backwoods anarchy of the Tex Games and a private event with Terje Haakonsen. We stood apart from the beginning.

We stood apart then and now for the same reason; we live in the mountains and are not owned by a debt-ridden media corporation. We have remained independent and strong.

For the past twenty years, we have raised our own families in a passionate snowboard culture. It’s a not a market, it’s not a segment, it’s not a demographic. It’s our friends, our brothers and sisters, our parents, our kids. Our bus drivers, our bankers, our nurses and our neighbors. It’s our world. It’s our life.

Since our launch twenty years ago (initially as frequency: The Snowboarder’s Journal), we have survived two major recessions, a terrorist attack, and now the Coronaville Shuffle. One thing we’ve learned is that joy breeds resilience–and this combination triumphs all.

Our readership has grown significantly over the last several months. Events compel us to hold more tightly to the things which have real meaning. The stories, icons and dramatic mountainscapes–which drive our community–have even more meaning now. And the joy and resiliency of snowboarders around the world have continued to grow The Snowboarder’s Journal.

Why? The mountains are going to be there and so are we.

Twenty years ago, and twenty years from now.

We wanted to take a moment to say thank you to all of our readers, contributors and advertisers, for supporting a different product over the last two decades. For being the core of our contrast.

Throughout this next season, we will be posting archival material from snowboarding’s most influential riders, from Travis Rice to Danny Davis and beyond. We’ll be hosting social media contests, offering limited edition collab products and unearthing some lost gems.

Stay tuned, stay stoked and stay radical. Keep it Mountain Fresh.


Jeff and Jessica Galbraith



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