The A-Rob Plant a Seed Project is a non-profit organization to help underprivileged children enjoy the mountains through snowboarding at Whitefish Mountain Resort, MT. Aaron Robinson was an inspirational up-and-coming rider from Montana who tragically passed away while snowboarding in Chile in 2011. He touched everyone who met him through his infectious stoke and genuine kindness. The Plant A Seed Project, spearheaded by his mom, Pam, continues to carry his legacy of good times by creating on-hill mentorship opportunities for young riders to have a positive experience not only on-hill, but also to build community and learn valuable life lessons. As Aaron liked to say: Smash life.