“We’re going to be running a pretty loose program,” Jeremy Thornburg says. It’s mid-May with suitably sunny spring weather at Mt. Bachelor, OR. “Jerm,” as he’s known, and the Lick The Cat crew are collecting a few final clips for their full-length movie, Video of the Year. Jerm’s laid-back outlook on the week ahead comes as no surprise. He’s the man-behind-the-cam for Lick The Cat, and it’s been a loose program since day one.

It all started in 2012 with a cheap camcorder and some hip-hop. “I bought a Panasonic video camera and started making funny little videos with some of the guys at Park City [UT],” the now-23-year-old Jerm says. “The first one we ever filmed was named after this Yelawolf song, ‘Lick the Cat.’ None of us really listened to it, we just thought it sounded funny.”…

Subscribe for access to this article plus the entire archive of The Snowboarder’s Journal content—and receive 10% off of The Snowboarder’s Journal products.

ABOVE The crew interacting with Leandro Erlich’s “Seeing and Believing” exhibit at the Mori Art Museum in Tokyo, Japan.