The #Passitonproject 2014: The Global Board Share Continues

You may have caught wind of Asymbol and Travis Rice‘s little project last season called the Pass It On Project. They sent a custom Lib Tech “Speedodeeps”, christened by Rice’s own two feet, around the world via the hands of good willed snowboarders. The project is back with three custom Lib Tech Travis Rice “Goldmember” boards —all numbered, and ready to shred. Jamie Lynn and Legendary Banked Slalom winner, Harry Kearny are among the first to shred this year’s boards. The bar has been set. Let the global board-share begin!

So how does it work? The Pass It On Project is an experiment in social art. Three numbered boards are set loose into the snowboard community through the hands of individual snowboarders. Each person who receives a board gets to ride it, sticker it up, wax it, scrape it and unleash their creativity upon it for three days, and then they “pass it on” to the next worthy human. By taking photos and sharing them on Instagram and Facebook with the tag #passitonproject, each holder shares the board’s journey with the rest of the world. So keep an eye out for one of these boards and you might just end up riding one.

nullScreen-Shot-2014-02-24-at-11.47.40-AM.pnglynnpassit.pnglynnpassit.pngnullpppp.pngpppp.pngTop: Jamie Lynn with this year’s Pass It On Project board #1
Left: Frederik Kalbermatten buttering on the maiden voyage
Right: Jamie Lynn ready to slay at Mt. Baker
Photos: Courtesy Asymbol

Asymbol reminds everyone that these are Travis Rice’s personal boards, and should be treated as such. That means you get rad on ’em, and then you pass ’em on.

You can follow the boards as they traverse the planet by going to Asymbol’s live image gallery of tweets, grams and updates.

Asymbol is a Jackson Hole, WY based art gallery and brand dedicated to the best art and artists from boardriding culture. Founded by Travis Rice and Mike Parillo, Asymbol features limited edition prints, photography, books, apparel and merchandise that share common roots in snowboarding, surfing and skateboarding.


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