“Earth, Freedom, Tranquility: What snowboarding is all about.”

From starting with water skis to gracing pages of the 1989 Sims catalog, and now working with a team of riders like Austin Smith, Bryan Fox and Marcus Kleveland, Nitro has always been striving to push snowboarding forward. Founded 28 years ago by Thomas Delago and Sepp Ardelt, the brand is now focused on snowboarding’s roots.

Check out the trailer for a look at the upcoming film, “28 Winters,” a story about the company and nearly three decades of their sideways history.