Boarding for Breast Cancer’s LOVE YOUR PEAKS Initiative

February is National Cancer Prevention Awareness Month and Boarding for Breast Cancer (B4BC) just launched the LOVE YOUR PEAKS Initiative, a virtual breast cancer prevention fundraiser which runs from now through April 14, 2021. In the coming months, resorts around the country will be offering a variety of activities in conjunction with the LOVE YOUR PEAKS initiative. If you don’t see one in your area don’t fret, you can participate virtually via Instagram too. Read on for details from B4BC’s official press release:

LOS ANGELES, Calif., Feb. 3, 2021 – Boarding for Breast Cancer’s  virtual winter

campaign, LOVE YOUR PEAKS Presented by Suja Organic kicks off today and runs through

April 14. The goal of the LOVE YOUR PEAKS campaign is to get everyone outside doing winter

activities they love in support of B4BC’s mission to promote the importance of a healthy, active

lifestyle as the best means of breast cancer prevention. Statistics show that 30 minutes of

exercise three-to-four days per week can reduce cancer risk by 30-50%. Participants are

encouraged to dedicate a day of snowboarding, skiing, snowshoeing, hiking at their nearest

participating mountain resort, or going for a walk in their neighborhood to honor a loved one who

has battled breast cancer or to celebrate their triumph.

LOVE YOUR PEAKS participants can register and fundraise online by joining the team of their

local participating mountain resort, creating their own team, or participating as individuals where

they live, ride, and play. 100% of registration fees and donations benefit B4BC’s education,

prevention, and survivorship programs. Registrants will also receive the gift of a B4BC beanie,

neckie, giveaway tickets, Suja Organic products, Sun Bum products and stickers when they

raise a minimum of $25. The more teams or individuals fundraise, the better the prizing

opportunities. Prizes will be awarded to top fundraising individuals and teams throughout the


Registrants can also participate virtually by posting a photo or video wearing their best pink gear

now through April 14 and tagging @b4bc and @sunbum with the hashtag #LoveYourPeaks

for a chance to be featured on the B4BC social media channels and to win a B4BC + Sun Bum

prize pack. There is no limit on the number of times participants can enter, but they must be

registered to qualify for prize packs. Winners are chosen every Wednesday. Raffle tickets are

available for additional opportunities to win sponsor prizes.

B4BC’s athlete ambassadors will also join in the fun to help share the message of LOVE

YOUR PEAKS. Athletes include Olympic gold medalists Torah Bright and Jamie Anderson, as

well as Elena Hight, Hana Beaman, Mary Rand, Kaitlyn Farrington, Kimmy Fasani, Ty Walker,

Katie Jo Myers and Meagen Ethell.

Participating Resorts include Camelback Mountain Resort, PA | Grand Targhee, WY | Taos

Ski Valley, NM | Waterville Valley Resort, NH | The Summit at Snoqualmie, WA |

Sierra-at-Tahoe, CA | Alpine Meadows/Squaw Valley, CA | and Mountain High, CA (more to


Special Events in compliance with local and state COVID-19 regulations:

● The Summit at Snoqualmie , WA | Feb. 10, 17, 24 + March 3

Night Session Demos | March 20 Love Your Peaks Day

– More –

● Camelback Mountain Resort, PA | Feb. 13 Love Your Peaks Day

● Mountain High, CA | March 6 Scavenger Hunt + Pink Poker Run

● Grand Targhee, WY | March 12 – 13 Pink Poker Run

● Sierra-at-Tahoe, CA | TBD

● Waterville Valley Resort, NH | TBD

● Alpine Meadows/Squaw Valley, CA | TBD

Social Media Auction: Two Instagram Auctions Feb. 8-22, 2021 and March 22 – April 5, 2021;

see official rules @b4bcauction for more details.


Participating Sponsors: Suja Organic, SunBum, Yeti, The North Face, Vans, Pura Vida,

Burton, GoPro, Dakine, Arbor, GNU, Smith, Union, Roxy, Nikita, Von Zipper, 32 Boots, 686,

POW Gloves, Coal Headwear, Traeger, Rojo Outerwear, Armada, Enso, Merge4, Blendtec and



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